Choose natural, not synthetic, for glowing skin.

Healthy skin needs nourishment. Just as a balanced, nutrient-rich diet helps keep our bodies in tip-top condition, so, a kind, chemical-free skincare regime will protect your skin from within and keep it glowing. Naturally.

That is what we believe, here at Maiiro. And it is why every product in our gentle, restorative range is formulated using only all-natural, and wherever possible, certified organic ingredients.

Why? Because we believe that a natural, low-allergy, nutrient-dense formulation can pack a complexion-boosting punch as potent as anything you will find without the usual concoction of chemicals.

Our antioxidant-rich seaweeds contain complexion-boosting minerals, such as zinc, selenium and magnesium, plus Vitamins A, C and E - all scientifically proven to protect skin from environmental damage.

They are a gift from nature. Kind to every skin type, they will not leave a harmful mark on the environment either.

Natural, organic and certified organic are the most common terms used to describe products, like ours, containing ingredients sourced straight from nature.

But the labelling for some brands can still be a little misleading.


Natural can still mean synthetic

Natural skincare is generally considered to be anything that contains ingredients, which are plant, mineral or animal-derived. The trouble is, however, that many so-called natural skincare products are not always quite as ‘natural’ as their label suggests.

There is not much regulation where ‘natural’ is concerned, so the term is often used quite loosely in the skincare world. Moisturisers or cleansers can claim to be ‘natural’, for example, even when they also contain synthetic ingredients.

When at Maiiro we say our products are natural, we mean it. However, a good way to check other products is to take a long, good look at the list of ingredients. The main ones are usually listed first, so if you spot some synthetic-sounding names at the bottom, do a quick check to find out exactly what they are before you buy.


Organic means certified

The rules on organic labelling are pretty strict, when a product says it is organic, it refers to the way the ingredients have been farmed. To be authentically organic, each ingredient has to be grown without the use of pesticides, chemicals, growth hormones or fertilisers.

The Soil Association is the UK’s largest organic certification body, and it demands that any organic skin product adheres to a long list of additional earth-friendly, skin-kind criteria too. A Soil Association certified beauty product must not have been tested on animals for example and must not contain any parabens or phthalates. In order to minimise the environmental impact, packaging should look to reduce the amount of materials used whilst maximising the amount of re-used and recycled materials where possible.

Explore the Maiiro range

To find out more about all things organic, visit