On Friday the 14th June 2019, after two years of relentless work and preparation, our company, Maiiro Limited, was released into the world, with a launch-party at one of Guernsey’s top hotel venues, the Old Government House. The launch was the culmination of a true labour of love - a moment where all those long hours of planning, research and fund raising finally came together. On the night, well over a hundred guests were at last able to feel, smell and sample the initial range of products ‘hands on’.
Before officially opening the company’s new website, our founder, Katy Rowe, delivered a short and emotional speech. Reiterating the company’s background and philosophy of promoting sustainability by developing products that do not harm the planet, she gave her firm commitment to uphold the company’s core ethical values - ensuring no animals are harmed in the production of our cosmetics, no animal testing and supporting other like-minded initiatives wherever possible. She further gave thanks to local advertising agency ‘The Potting Shed’ and PR firm ‘Black Vanilla’, as well as everyone else that worked hard to support and helped to get us to where we are today.
The positive feedback received during and after the launch shows that we are not only on the right track, some of the new contacts made have opened a number of new avenues that will hopefully allow us to support other initiatives going forward, specifically those that will look after our precious marine environment. This has reinforced our determination to further expand Maiiro’s current range of products, building on our commitment to quality, ethical sourcing, sustainability and ensuring the highest product content of organic ingredients currently available from any cosmetics producer.
If Maiiro’s launch is an indication of the way forward, we will definitely have a bright future.
From all of us at Maiiro - thank you Katy ! Thank you for all your hard work and determination !