Having attended some of the major conferences, including COSMOPROF Asia in Hong Kong and the Natural & Organics Products Europe, in London, it is evident that the industry as a whole is moving more and more towards sustainability. Driven by increasingly knowledgeable and sophisticated consumers, organic ingredients and ethical sourcing are becoming the norm.
Whereas even ten years ago, animal testing was discussed but not necessarily dismissed, today, vegetarian and vegan alternatives are continuously broadening the range of products on offer. ‘Cosmetics with a conscience’ is now becoming mainstream business, something all major incumbents are well aware of. Pioneered by companies like ‘The Bodyshop’, ethical consumption is no longer something to dismiss.
Indeed, when looking at the latest statistics for the natural and organic cosmetics market, the global market is expected to grow by 9.4% in 2019 and between 8% and 10% per annum over the next five years, with an expected market value of USD 22billion by 2024 – by all accounts, this is considered to be a conservative estimate. Not bad for what was for a very long time considered to be a niche market!
Against this backdrop, at Maiiro we are always looking to make improvements to the way we produce our products. From recyclable, bio-degradable / sustainable packaging - the cardboard for our product contains up to 50% seaweed - to finding suppliers closer to home. Our aim is to tick all the right boxes and, where we can improve, we will do our very best to make it happen, because we care as much about your appearance as we care about the planet.