Winning Performance by Maiiro at Free From Skincare Awards 2021

Maiiro Skincare has won five awards across a number of categories on their first outing at the prestigious Free From Skincare Awards 2021, now in their tenth year. The competition for skincare awards is always fierce and especially so at these coveted awards, where testers are asked to score on product performance alone.  

Maiiro Anti-Blemish Cream collected Silver and Bronze medals, respectively for ‘Problem Skin’ and ‘Men’s Grooming’ as well as a Silver Achievement Award. Maiiro Anti-Ageing Cream received a Bronze medal in the highly competitive ‘Face Care (Leave On)’ category. An overall ‘Best Brand Bronze’ Award recognising Maiiro’s brand ethos and commitment to sustainability was a great honour to receive as the online ceremony concluded.  

The Europe-wide Awards were founded to encourage and reward manufacturers of skincare products that are ‘free from’ many of the allergens, preservatives, additives and fragrances associated with skin sensitivities, allergies, and ethical, environmental and health concerns. 

Maiiro’s founder and CEO Katy Rowe said,

‘I am particularly proud that Maiiro was recognised with a special Silver Achievement Award for Maiiro Anti-Blemish Cream. This gives extra confidence to consumers looking for a skin soothing moisturiser suitable for ultra-sensitive skin and was the real motivator in my quest to develop a product perfect for ALL skin types’.  

‘It is such a wonderful feeling after all the hard work over the past years. I am truly grateful to all those that believed in our brand and those that have worked so hard to make Maiiro the success it is now.’ 

The announcements were made on 7th July and followed a long judging process which included a rigorous month-long assessment by four experienced skincare testers and concluded with round-table expert judging sessions.

Free From Skincare Award testers comments included: 

Maiiro Anti-Blemish Cream – Problem Skin Category

Silver Medal & Silver Achievement Award

“The product is a silky cream which is not too thick and not too runny. I experienced fewer breakouts and redness appeared reduced. Dryness was no longer a problem as my skin now feels hydrated and soft. It is no longer itchy or flaky in areas it would normally be and as a result of this my make-up applies more evenly and does not cling to any dry patches – a bonus! The product claims to be a calming moisturiser which aims at helping to soothe irritated skin and hydrate. It also suggests that it promotes healing and restores balance. I definitely would agree with these claims as it helped with my acne flare ups and dryness. A really great product that works” 

Maiiro Anti-Ageing Cream – Face Care (Leave On) Category

Bronze Medal

“Very hydrating. Very refreshing on the skin. I suffer with some areas of redness on my face but the cream feels instantly calming; it doesn’t aggravate and as a result gives me a more even complexion. It left my skin feeling dewy and plump. Makes your skin feel firm for hours and it is great for smoothing out fine lines. It feels very comfortable on the skin too. I have loved using this moisturiser – it is a great anti ageing cream. The packaging is stunning and I have been so impressed – an absolute treat to use”  

Maiiro Anti-Blemish Cream – Men’s Grooming Category

Bronze Medal

“A very light cream which does not feel greasy, but has a coolness to it…spreads really well across the skin and absorbs fast. It instantly soothes troubled sensitive areas of skin and blends in nicely. It leaves the skin feeling quite well hydrated and moisturised. It is the sort of product you can use on the go, as there is no oily residue, so fits in nicely to any daily routine…the product continued to provide instant relief, and subtle improvements were starting to show. After a month, the product had gently softened the redness on my cheek area”